UX/UI Design . MOBILE APP · COMMUNITY PLATFORM
Move
Move is a mobile platform designed to simplify class planning,
team coordination, studio booking, and communication inside dance
communities.
Type. Delivrables
Mobile App Brand Identity · UI/UX Design · Mobile App Design
Role
UX Designer / UI Designer / Visual Designer
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Overview
As an active dancer myself, I noticed that dance teams and teachers constantly struggle with fragmented communication and scheduling. Classes, rehearsals, studio bookings, videos, and announcements are spread across multiple apps, creating confusion and wasting time for both teachers and students.
Problem
Current dance communities rely on too many disconnected tools:
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Classes are managed on one app
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Communication happens on LINE
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Rehearsal schedules are manually collected one-by-one
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Teachers create schedules manually for entire teams
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Students must add schedules themselves into Google Calendar
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Studio reservations happen separately
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Rehearsal videos are lost in chat groups
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Fee calculations for studio sharing are confusing
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Finding available rehearsal times for large groups takes hours
This process becomes extremely exhausting during concerts, showcases, competitions, or large rehearsals involving many dancers.
GOal
Create an all-in-one platformcentralizes the entire dance workflow into one ecosystem.
2. UserResearch
Target users
Dance Students
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Need clearer schedules
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Forget rehearsal dates
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Struggle managing multiple teams
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Want easier communication
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Need quick access to rehearsal videos
Dance Teachers / Choreographers
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Spend too much time organizing schedules manually
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Need easier attendance tracking
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Constantly repeat the same information in chats
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Need a faster way to coordinate large groups
Team Leaders
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Manage communication between teachers and dancers
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Organize rehearsals and studio bookings
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Calculate studio fee splits manually
3. USER PERSONAS
*ai generated image
*ai generated image
Maya
19, Student/Dancer
Goals
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Improve and challenge herself
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Meet new dance friends
Pain Points
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Hard to find trusthworthy info
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Don't know which class fits her level
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Feels shy to join new groups
Ryu
28, Dance teacher
Goals
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Promote classes & events
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Manage schedules early
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Build a strong community
Pain points
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Managing multiple platforms
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Communication is scattered
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Hard to reach the right audience
4. USER JOURNEY
Organizer (Teacher/Leader)
Student (Dancer)
05. INFORMATION ARCHITECTURE
06. WIREFRAMES ( low fidelity)
Organizer (Teacher/Leader)
.png)
07. Logo
Moodboard
Movement inspiration
Colors inspiration
Brand Personality key words
ENERGY
CREATIVITY
MODERN
INSPIRING
The Final Logo
The MOVE logo captures the energy, creativity,
and freedom of dance through a single
dynamic symbol.
It combines a stylized "M" with an abstract
dancer silhouette to create a mark that is
modern, memorable, and full of movement.
Concept
⮕
⮕
Initial letter "M"
Many quick sketches were made to explore the form
Final mark on illustrator
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⮕
Image reference
Many quick sketches were made to explore the form
Final mark on illustrator
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Movement
The Dancer
The "M"
THE ENERGY
Wordmark
⮕
Font
Co-Headline Light
Letter Spacing
130
A custom accent was added to the “E” to connect the wordmark with the logo and reinforce the brand identity.
Final logo
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Color palette
Primary Purple
#8F2DFF
Creativity . Movement
Accent Magenta
#D92CA6
Passion . Energy
Deep Navy
#05054F
Trust . Structure
Light Gray
#F5F5F%
Clean . Modern
Scalable and versatile
App icon
SNS
Apparel
Tools
Figma
Wireframes architecture, Wireframe (low fidelity) UI Design, Prototyping, Design System
Adobe Illustrator
Logo Design, Iconography, Brand Assets, final screen design.
ChatGPT
Ideation, Content Writing, UX Support
08. Final Design
