The Seventh Path — Key Art & Streaming Artwork
The Seventh Path
Key Art Concept
Long before becoming a designer, I was creating stories and imaginary worlds through writing. The Seventh Path is inspired by one of those original ideas: a fantasy mystery centered around a labyrinth that appears only once a year and the girl who dares to enter it.
With this project, I wanted to turn that imagined world into something tangible. By combining visual storytelling, cinematic composition, atmospheric lighting, and key art design, I explored how a single image can spark curiosity and invite viewers into a larger narrative.
Type. Delivrables
Key Art / Digital Art Key Art . Compositing . Streaming Adaptation
Role
Art Direction/Branding/Visual Design
1. Concept
In a small rural town, a massive maze appears every autumn in the surrounding fields.
When 13-year-old Mia enters the maze at sunset, she discovers that it has six known exits… and a seventh path that no one has ever returned from.
As night falls, the maze begins to shift, guiding her deeper toward its hidden center — where something ancient has been waiting.
2. Visual Direction
The visual style focuses on:
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cinematic lighting
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eerie sunset atmosphere
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warm lantern light contrasted against dark surroundings
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a sense of scale between the small character and the vast maze
The composition places the girl in the foreground while the maze expands toward the horizon, emphasizing mystery and isolation.
3. Design Goals
The goal of this project was to create streaming-platform key art that communicates:
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curiosity
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danger
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supernatural mystery
while keeping the character readable even in smaller formats such as thumbnails.
4. Final Artwork
5. Visual breakdown
The visual language was designed around three main elements:
1. Leading Composition
The path guides the viewer’s eye through the scene:
Path → Maze entrance → Center silhouette → Title
This layered composition creates depth and storytelling.
2. Cinematic Lighting
Two main light sources structure the atmosphere:
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Lantern light
Warm, human and safe. -
Maze core glow
Red, mysterious, supernatural.
These opposing lights create tension in the scene.
3. Atmospheric Depth
To simulate cinematic environments:
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fog layers were added
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distant objects were softened
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lighting contrast increases toward the maze center
This technique creates a sense of scale and distance.
6. Asset Breakdown
Maze Environment
Maze Entrance
Farm House
Dead Tree
Windmill
Old Compass
Main Character
Mysterious Character Silhouette
Crow
Sky
7. Concept Iterations
Concept exploration → Image selection → Photoshop compositing → Composition refinement → Lighting & color grading → Typography design → Final poster
8. Artwork Adaptations
*Adapting the main key art for streaming platforms, social media, and mobile environments while maintaining visual consistency across formats.
Streaming Platform Thumbnail (16:9)
Designed to create immediate impact at small sizes.
Mobile Key Art — 1080 × 1920
Vertical layout optimized for mobile screens and story-driven immersion.
Streaming Home Page Banner (1920 X 1080)
Wider composition to fit homepage banners and hero sections.
Social Media Key Visual (1080 X 1080)
Square format crafted for social platforms with strong focus and readability.
*Additional promotional visuals created to support the fictional launch campaign. Inspired by streaming platform marketing materials, these teaser artworks introduce the character, atmosphere, and mystery of The Seventh Path while preserving key story revelations.
Character teaser campaign — 1080 × 1920
Designed as a character focused promotional asset intended for social media and digital advertising. I generated multiple videos in OpenArt, selected the strongest compositions and combined them in photoshop to create a cinematic poster. Lighting effects, typography, color grading, and atospheric details were added to focus attention on character introduce the mystery surrounding The Sevemth Path
Mystery campaign visual — 1080 × 1920
A teaser artwork developped to create anticipation before launch. Inspired by the marketing approach used by streaming platforms, the composition reveals just enough information to intrigue viewers while preserving the mystery. Multile AI-generated images were composited together in Photoshop, where lighting, depth, typography, and visual effects were refined to create dramatic and immersive scene.
Streaming campaign teaser — 1080 × 1920
Developed as a teaser visual similar to those used in streaming platform marketing campaigns (Netflix style). The objective was to create curiosity without revealing key story elements, encouraging viewers to imagine what lies ahead.
Using multiple OpenArt-generated images as a foundation, I created the final composition in Photoshop through image blending, lighting enhancements, color grading, typography integration, and atmospheric effects to achieve a cinematic promotional look.
9. Title Typography Design
1.Serif display font base
Cinzel
Regular
THE SEVENTH
PATH
1. Texture overlay
2. Bevel & emboss effects
3. Shadow and glow integration
10. Tools
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AI Image Generation (OpenArt)
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Adobe Photoshop
Compositing, lighting, color grading, typography, multiple format adaptation
what this project shows
FROM A TEENAGER IMAGINATION TO EXPERIENCE
The Seventh Path showcases my ability to transform an original concept into a complete visual experience.
Starting from a story I created as a teenager, I developed the visual world, atmosphere, key art, promotional assets, and multi-format adaptations to bring the narrative to life.
Through this project, I explored how composition, lighting, typography, and visual storytelling can spark curiosity, communicate emotion, and immerse audiences in a world before a single word of the story is told.
The Seventh Path