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    Branding · Pattern Design · Print on Demand

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Niwa

​庭

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Online shop

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Discipline.                                      Medium                                   

Brand · Pattern · Shop.               iPad · Print on Demand 

 

Role   

Solo — everything

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NiwaLogo-NewVersion.png
​ 庭 • Garden • Bloom 

  1. Overview

NIWA began as a personal illustration project inspired by flowers I see everyday in my neighborhood. What started as hand-drawn artwork on iPad gradually evolved into a complete visual identity and print-on-demand brand.

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The goal was to transform original illustrations into a cohesive collection of patterns, products, and brand assets while maintaining a soft, feminine, and artistic aesthetic. Every element—from the logo to the final products—was designed to feel intentional, delicate, and connected.

Problem

Many print-on-demand brands rely on placing artwork onto products without creating a strong visual identity. As a result, the products may feel disconnected, making it difficult for customers to recognize or remember the brand.

For NIWA, the challenge was to build a recognizable brand system where illustrations, patterns, colors, logo, and products all worked together as one consistent experience rather than a collection of unrelated designs.

GOal

Create a complete lifestyle brand built around original hand-drawn illustrations and pattern design.

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The project aimed to develop a cohesive visual language that could be applied consistently across multiple touchpoints, including branding, packaging, e-commerce, and print-on-demand products. By combining illustration, pattern design, and brand strategy, NIWA sought to create products that feel personal, artistic, and emotionally engaging.

2. Creative direction

The visual direction of NIWA is inspired by gardens, flowers, butterflies, passion fruits and soft nostalgic colors.

Brand Keywords

Soft

Feminine

Organic

Dreamy

Handmade

Nature-Inspired

3. Pattern design

Moodboard

Moodboard-01-01.png
Moodboard2-01.png

*Some photos were taken in my neighborhood; others were taken from Google.

*The final color palette selected for the brand differs from this one.

Hand-drawn Illustration on Ipad

  1. Main Pattern

Ipad.png

*The illustration was drawn in Procreate using an Apple Pencil. Each element was drawn separately on a different layer.

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Pattern.png

*Main illustration

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PatternLowQuality.png

*A seamless pattern was created from the main illustration in Photoshop.

The main pattern was created from hand-drawn floral and botanical elements.

 

Each illustration is designated to work as part of a repeat pattern, making it suitable for fabric, accessories, stationnery and lifestyle products.

 

The pattern system includes both detailed florale compositions and complementary patterns to create variety accross the collection.

  1. Complementary Patterns

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6th Pattern.png
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*All complementary patterns were drawn in Procreate using an Apple Pencil, then assembled into a seamless pattern in Photoshop.

5. Color palette

Lilac

Blush

Iris

Violet

Teal

Petal

Tangerine

Mist

I didn't start NIWA with a predefined color palette. I wanted to draw freely and focus on creating illustrations that felt beautiful to me without being restricted by branding rules.

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After completing the illustrations, I extracted colors directly from the artwork and built the brand palette around them. This process helped create a stronger connection between the illustrations, logo, patterns, and final products.

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The combination of lilacs, violets, pinks, teals, and warm oranges gives NIWA a distinctive personality. While the palette feels soft and feminine, it is also colorful, playful, and a little unexpected—reflecting the whimsical and imaginative world I wanted the brand to embody.

4. Logo design

NiwaLogo-NewVersion.png

The NIWA logo combines elegant serif typography with hand-drawn floral details.

 

The customized letters reflect the organic feel of the brand, while the flower accent adds a soft and recognizable visual signature.

 

The result is a delicate and distinctive identity inspired by nature and illustration.

1. Unselected logos

Logo9.png
LogoOld11.png
NiwaLogo-Old4.png
Logo13.png

2. Typography exploration

LogoOld18.png

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NiwaLogo19.png

4. Floral details

LogoArtboard.png
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*Floral inspiration

NiwaLogo20.png

*Bamboo inspiration

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NiwaLogoA.png

5. Color exploration

NiwaLogo-Old2.png

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NiwaLogo15.png

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6. Final logo and usage

NiwaLogo-NewVersion.png

*Final logo

FabIcon.png

*Favicon

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*Logo usage on product labels

NiwaInstagram.jpg

*Favicon usage on SNS

5. Product application

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​DRAWING

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  • Procreate

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Used for hand-drawn illustration and pattern elements.

PATTERN & EDITING

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  • Photoshop

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Used for pattern editing and color adjustments.

PRODUCTION & FULFILMENT

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  • Printful

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Used to create print-on-demand product previews and test product application.

6. TOOLS

7. What this project shows

NIWA shows my ability to create a complete visual brand from illustration to product application. Through this project, I developped hand-drawn patterns, built a soft brand identity, and applied the artwork across multiple print-on-demand products in a consistent and cohesive way.

Niwa

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